Meet the 19-year-old high school dropout leading Microsoft into a new era in video games (MSFT, AMZN)
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- In 2016, Microsoft bought a startup called Beam, a startup that had begun as a "Minecraft" server hosting service, and which evolved into an alternative to Amazon's Twitch streaming juggernaut.
- Beam was cofounded by one Matt Salsamendi, who was only 18 at the time of acquisition. He dropped out of high school to build the company.
- In 2017, Microsoft rebranded Beam into Mixer. Now, Salsamendi says that Mixer is well-positioned to establish its own foothold in the streaming market, and can coexist with Twitch.
- However, he says that Mixer has certain advantages, and a focus on community, that will set it apart.
Amazon's Twitch has become a media juggernaut in its own right: the game-streaming service actually pulls in more viewers than CNN or MSNBC, even on nights where Drake isn't smashing viewership records with a game of "Fortnite."
You might be less familiar with Mixer, Microsoft's own streaming platform, which is integrated with Windows 10 and the Xbox One games console. It's a major priority for Microsoft, which has said in the past that it sees video game viewing hours eclipsing playing hours, if they haven't already.
See the rest of the story at Business Insider
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